App discovers consumer insights from first-party data, pumps ROAS to 11x Case Study Summary J-WELL began as a small manufacturer of simple-living women’s streetwear and evolved into a Japanese e-commerce clothing brand. Nowadays, young people are good at using the web to find their perfect fit, but women in their 30s and 40s…

Guest post from Andrew Maff, founder of BlueTuskr Andrew is the Founder of BlueTuskr, a full-service marketing company for e-commerce sellers. With over 13 years of experience, he has proved himself to be a leader in the field. Andrew’s entrepreneurial knowledge and success allow him to excel in his industry…

Conversion optimization is a process that can help you improve the performance of your website. It helps by increasing the number of visitors who take the desired action, such as making a purchase or signing up for a newsletter. …

No-code website apps for cross-selling more and raising ROAS — Standard issue recommendation apps on ecommerce marketplace platforms underperform. The “Recommended Just For You” items they’re showing to your shoppers are liked by pre-determined customer segments and aren’t that tempting to most shoppers nowadays, especially the younger ones who expect 1–to-1, real time personalized recommendations.

CEO explains how fashion ecommerce merchants are growing business with Rosetta.ai — Last month Daniel Huang gave a short talk about his Aesthetics and Desire AI product, and the importance of consumer insights for fashion ecommerce merchants. The talk was hosted by 500 Global and AI Yangjae Hub. Hello everyone, Nice to meet you guys, my name’s Daniel, co-founder and CEO of…

Tapping consumer insights raises AOV 19.6% — A Rosetta.ai case study with AHUA Ahua is a multi-brand Korean fashion and accessories retailer whose main product used to be novelty socks. A lot has changed since then, but the company slogan remains the same, “Ahua, are you ok?”

Proven CX marketing ideas that keep shoppers happy — For brands focused on hanging on to more customers, hope lies in the huge gap between the CX people expect, and the reality of most ecommerce experiences. As it turns out, most brands don’t put in enough effort. Shifts in online behavior have been studied thoroughly (see below). The gap…

How leading apparel brands convert hesitant shoppers in 2022 — Big websites have been dealing with shopping cart abandonment for years and the tactics they use to combat it are actually hiding in plain sight. So we had a look at the 10 best apparel brands by value for 2022 and noted 15 things they all more or less do…

The Rosetta.ai Ecommerce Real Talk Series — The Rosetta.ai Ecommerce Real Talk Series is where we get to know the marketers who are so busy living their ideas that they don’t have time write about them! These are the insights not being posted by “thought leaders.” What follows is part 3 of our 3-part series based on…